Welcome
FIND YOUR WAY UP
  • Elevate Your Brand
  • Brand Elevation Services
  • Blog
  • PR
  • Case Studies
Events
Client Hub
  • Course Login
  • Content Requests
About Us
Welcome
FIND YOUR WAY UP
  • Elevate Your Brand
  • Brand Elevation Services
  • Blog
  • PR
  • Case Studies
Events
Client Hub
  • Course Login
  • Content Requests
About Us
More
  • Welcome
  • FIND YOUR WAY UP
    • Elevate Your Brand
    • Brand Elevation Services
    • Blog
    • PR
    • Case Studies
  • Events
  • Client Hub
    • Course Login
    • Content Requests
  • About Us
  • Sign In

  • My Account
  • Signed in as:

  • filler@godaddy.com


  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Welcome
  • FIND YOUR WAY UP
    • Elevate Your Brand
    • Brand Elevation Services
    • Blog
    • PR
    • Case Studies
  • Events
  • Client Hub
    • Course Login
    • Content Requests
  • About Us

Account


  • My Account
  • Sign out


  • Sign In
  • My Account

FEATURED MEDIA FOR OUR CLIENTS

public relations representation for founders and leaders

Do you know when to hire a publicist?

Navigating the noise of today’s media landscape can feel overwhelming, especially when your reputation is on the line. Whether you are struggling to articulate your value, preparing for a high-stakes media appearance, or managing a sudden brand crisis, clarity is your greatest asset. We provide the expert perspective you need to transform various communication hurdles into opportunities for growth and authentic connection.


We’re here to help you navigate complex communications and challenging brand situations with expert guidance. Whether you require ongoing monthly public relations support or a one-time consultation to negotiate a deal, prep for a speaking engagement, or refine your messaging, we provide tailored strategies to protect and elevate your reputation. 


Book a call to speak with a publicist about your brand’s specific needs and receive an hour of expert strategy focused on media positioning, storytelling, and campaign planning—customized to your communication goals and unique brand voice.

expertly crafted press releases are our thing

Explore our portfolio of expertly crafted press releases and see how we’ve helped our clients secure impactful media coverage and elevate their brand stories.

view selected Client news releases

... But PR is more than a press release, and so are you.

Not sure where to begin? Book a free 15-minute consultation with Tracee to discuss which PR solution is the best fit for your brand.

Start Here - book a free call

The Way Up Creative newsroom

From Theater Kid to Brand Boss: Tracee Holloway’s Unstoppable Creative Journey Beyond The Brand

In this conversation with Kelli Phillips, Tracee reveals what first sparked her passion for creativity and entrepreneurship, how her grandmother’s unstoppable drive inspired her fearless mindset, and the pivotal experiences that shaped her nontraditional path through radio and media. She also opens up about how she built her business from the ground up, who she collaborates with to help brands grow, and what she really thinks about the rise of AI in the creative world. Whether you’re a creative entrepreneur or simply seeking a dose of inspiration, this episode delivers insight, motivation, and a behind‑the‑scenes look at a woman determined to carve her own lane. Air Date 1/11/26   


Key Takeaways:  

  • How early passions can shape lifelong purpose 
  • The power of mentorship and family influence 
  • Building a brand through creativity and persistence 
  • Embracing AI and change in the creative industry

Book Your Free 15-minute Brand Elevation Call

Editorial Articles from the way up creative

Building a thriving business via creativity & authentic networking - Alignable Ambassador of The Week Spotlight Interview, 2025Exploring Life & Business with Tracee (The Way Up CEO) - Voyage Dallas Magazine 2022The Six C's of Branding Yourself - The Envoy Guide Magazine, November/December 2023 Issue3 Keys to Being Your Authentic Self Online - The Envoy Guide Magazine, march/April 2023 issueTop 7 Ways to Elevate Your Brand: Exploring the Power of Coaching and Content Strategy - The Envoy Guide Magazine, October/November 2022 IssueUnlocking the True Value of Social Media Marketing - The Envoy Guide Magazine, July/August 2022 IssueRead more on our blog...

the way up creative group press room

2026 DFW Favorites Silver Award Winner for Event Planner

PRESS RELEASE - The Way Up Creative Group LLC has been named a 2026 DFW Favorites Silver Award Winner in the Event Planner category, in recognition of the agency’s event planning and production work throughout the Dallas-Fort Worth area. 

Download PDF

3x-Alignable Local Business Person of the Year (Mansfield)

PRESS RELEASE - Tracee T. Holloway Of The Way Up Creative Group LLC Honored As Mansfield’s Local Business Person of 2025: Three-Time Honoree for Continued Impact, Leadership & Community Support

Download PDF

want to know more?

learn about us
Visit our Pr page
Client Case Studies

The Way Up Creative Group LLC is an AI-forward events, branding and public relations agency in Mansfield, Texas serving the Dallas-Fort Worth metroplex and beyond. 

  • Welcome
  • Elevate Your Brand
  • Brand Elevation Services
  • Blog
  • PR
  • Case Studies
  • Events
  • Course Login
  • Review Hub
  • Content Requests
  • About Us
  • Connect
  • BookFreeCall
  • Legal Terms

Copyright ©2021-2026 The Way Up Creative Group LLC

Let's get creative & Elevate Your Brand!

It's time to build something amazing together!

Show me The Way Up!

We've got cookies!

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data according to our Privacy Policy.   

No, thanksYes, be great!