At The Way Up Creative Group, our mission is to take your brand to new heights. We are dedicated to providing comprehensive branding, marketing, and public relations services that will help you communicate your value and stand out in the crowd. Our services range from strategic planning and coaching to general branding support, all aimed at elevating your business to new heights.
Our signature program, Elevate Your Brand, is designed specifically for startups and established businesses. This tailored one-to-one coaching program covers the top seven key elements of successful brand elevation, and provides you with a clear and actionable plan for elevating your brand, whether through digital or traditional means.
With The Way Up Creative Group, you can be confident that your brand is in good hands. Let us help you reach new heights and achieve success like never before.
Tracee is a highly skilled CEO, Creative Director, and event communications and marketing expert. With over 20 years of experience, she has a proven track record in PR, marketing, media coordination, project and team management. Tracee has won awards for her PR and media management skills and was named 2022 Alignable® Local Business Person of the Year for Mansfield, Texas. Tracee serves on two advisory boards and is a board president for a non-profit.
Tracee's collaborative spirit and expertise make her an invaluable partner for any team needing an event communications and marketing strategist. She brings a faith-based approach to branding and communication, creating memorable event experiences and helping clients craft messaging that resonates with their target audience. Her experience includes working with small businesses, entrepreneurs, non-profits, and Fortune 500 firms.
As a magna cum laude graduate of Virginia Union University with a degree in Management Information Systems and a minor in Speech and Drama, Tracee is a true creative force. She has published her writing skills as an editor and ghostwriter and regularly contributes to a business magazine that prioritizes diversity. Tracee's passion for making an impact through creative projects extends to event planning, where she has experience with digital and in-person events of all sizes for small businesses, entrepreneurs, and non-profits.