The Way Up Creative Group

ABOUT US

The Way Up Creative Group is a branding, public relations, and marketing agency based in Mansfield, Texas, serving businesses across the Dallas-Fort Worth metroplex and beyond.

We help small businesses, nonprofits, and growing organizations communicate their value clearly, strengthen their market presence, and build brands that are positioned for long-term growth.

Our work integrates brand strategy, public relations, content direction, and event branding support—ensuring that every touchpoint of your brand is aligned, intentional, and effective.

We partner with clients to:

Clarify brand messaging and positioning
Increase visibility through strategic public relations and media outreach
Develop consistent, purpose-driven content and social media strategy
Support branded experiences through event planning and production

Our approach is both strategic and practical—focused not just on ideas, but on execution that moves your business forward.

Elevate Your Brand is our structured brand development and consulting program designed for both emerging and established businesses.

Through this program, clients gain a clear, actionable roadmap built around the core elements of effective brand positioning—helping them move from inconsistency to clarity, and from visibility to impact.

We believe strong brands are built intentionally—through clear messaging, consistent presence, and strategic visibility.

Rather than one-size-fits-all solutions, we provide tailored support designed to meet each client where they are, while guiding them toward where they need to go.

The Way Up Creative Group exists to help businesses move forward with clarity, confidence, and direction—building brands that are not only seen, but understood and trusted.

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About our leadership

Tracee T. Holloway, CEO of The Way Up Creative Group LLC

Tracee T. Holloway is a CEO, Executive Producer, Creative Director, and brand communications strategist with more than two decades of experience helping organizations strengthen their visibility, clarify their messaging, and position their brands for growth.

As the founder of The Way Up Creative Group LLC, she leads integrated work across brand strategy, public relations, marketing communications, and event production—guiding small businesses, nonprofits, and growing organizations in building brands that are both intentional and effective.

A magna cum laude graduate of Virginia Union University, Tracee holds a Bachelor of Business Administration in Management Information Systems, with a minor in Speech and Drama. Her background reflects a unique combination of business structure and creative execution, enabling her to translate complex ideas into clear, compelling brand experiences.

She is a three-time Alignable® Local Business Person of the Year (2022, 2024, 2025), recognized by her peers for leadership, connectivity, and impact within the North Texas business community.

Since 2021, Tracee has managed and supported large-scale events and productions for organizations including the National Association of Minority Contractors (NAMC), the Golden Shovel Awards, the Dallas/Fort Worth Business Development Council (DFWBDC), the National Kidney Foundation (NKF), the University of Texas at Arlington (UTA), Ziglar, and The Shops at RedBird. Her work is distinguished by the ability to integrate strategic brand storytelling into live and experiential environments.

A forward-thinking practitioner, Tracee incorporates emerging technologies, including AI-driven tools, into her client work—helping organizations adapt and communicate effectively in a rapidly evolving digital landscape. Her insights have been featured on Hello, Mansfield and BizTV, and she has presented on ChatGPT prompt engineering at STEMCON 2025. She is also a guest contributor across podcasts and business publications.

In addition to her professional work, Tracee remains actively engaged in community leadership. She serves as Board Chair for Heart Tones Inc., supporting families navigating end-of-life healthcare decisions, and as a media advisor and board member for Carter’s House. She is also an Ambassador for the Alignable Alliance of North Texas, where she hosts and facilitates events designed to strengthen relationships among small business owners across the North Texas region.

Tracee’s work is grounded in the belief that strong brands are built with clarity, purpose, and trust—creating impact that extends beyond business and into the communities they serve.

Our Capabilities Statement

The Way Up Creative Group delivers strategic solutions across brand development, communications, and creative education—supporting small businesses and nonprofit leaders in building clarity, credibility, and consistent brand presence.

Our work is designed to align messaging, strengthen visibility, and support growth across digital, in-person, and media-facing environments.

Core Competencies:

– Integrated Marketing & Public Relations (NAICS: 541613, 541820)

– Event Production & Brand Experience Design (NAICS: 561920, 711320, 541618, 541870)

– Coaching & Educational Workshops (NAICS: 611430, 611699)

– Database Creation & Information Management (NAICS: 518210, 541511)

The Way Up Creative Group provides scalable, strategy-led support designed to meet organizations where they are—and position them for what’s next.

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