The Way Up Creative Group

Tracee T. Holloway is a visionary CEO, Executive Producer, Creative Director, and brand communications expert with over two decades of experience in elevating brands through innovative PR, marketing, and media strategy. As the founder of The Way Up Creative Group LLC, Tracee empowers clients to connect with their audiences with purpose and clarity, crafting brand experiences that truly resonate.

An award-winning business leader, Tracee was named the Alignable® Local Business Person of the Year in Mansfield, Texas, in 2022 and 2024, celebrated for her strategic insights and solutions-oriented approach. Known as a trusted advisor, she works with a diverse range of clients—including small businesses, nonprofits, entrepreneurs, and Fortune 500 companies—tailoring strategies that elevate their brand voices.

Her 7-step brand elevation program offers clear, actionable strategies to help clients grow their brands from the ground up. A magna cum laude graduate of Virginia Union University, with a degree in Management Information Systems and a minor in Speech and Drama, Tracee combines her business and creative expertise to help clients amplify their stories and make a memorable impact.

Beyond her professional accomplishments, Tracee is deeply committed to community engagement. As an Ambassador for the Alignable Alliance of North Texas and a dedicated board officer for nonprofits supporting children and families, she plays an active role in fostering connections that strengthen local communities.

Tracee’s work at The Way Up Creative reflects her core belief that great branding starts with a mission to uplift and inspire. She is dedicated to building connections that foster trust and create a lasting, positive impact on communities and clients alike, reaching beyond business into the lives of others.