The Way Up Creative Group
ABOUT US
At The Way Up Creative Group, our mission is to elevate your brand by providing comprehensive branding, marketing, and public relations services. We are dedicated to helping you communicate your value effectively and stand out in your industry. Our services include strategic planning, coaching, and general branding support, all aimed at taking your business to new heights.
Our signature program, Elevate Your Brand, is designed specifically for startups and established businesses. This tailored one-to-one coaching program covers the top seven key elements of successful brand elevation, and provides you with a clear and actionable plan for elevating your brand, whether through digital or traditional means.
With The Way Up Creative Group, you can be confident that your brand is in good hands. Let us help you reach new heights and achieve success like never before.
About The Way Up CEO
Tracee T. Holloway is a visionary CEO, Executive Producer, Creative Director, and brand communications expert with over two decades of experience in elevating brands through innovative PR, marketing, and media strategy. As the founder of The Way Up Creative Group LLC, Tracee empowers clients to connect with their audiences with purpose and clarity, crafting brand experiences that truly resonate.
A magna cum laude graduate of Virginia Union University with a degree in Management Information Systems and a minor in Speech and Drama, Tracee combines business insight with creative expertise to help clients amplify their stories and make a lasting impact. She is a three-time Alignable® Local Business Person of the Year (2022, 2024, 2025), an honor voted on by her peers for her leadership, connectivity, and influence in the business community.
Since 2021, Tracee has managed and/or coordinated large-scale events or production for major organizations, including the NAMC National Conference, the Golden Shovel Awards, the ACCESS Expo and E-Awards for the Dallas/Fort Worth Minority Supplier Development Council (DFWMSDC), UT Arlington’s inaugural Black History Month Concert, the Ziglar Family Conference, and RedBird’s 50th Anniversary Celebration Weekend. Known for her ability to merge event production with brand storytelling, she delivers memorable experiences that amplify visibility and engagement.
A forward-thinking leader, Tracee integrates emerging AI-tools like ChatGPT into her work, helping clients innovate and communicate more effectively in a digital-first world. Her tech insights have been featured in her Hello, Mansfield interviews, and she recently shared her ChatGPT Prompt Engineering expertise as a presenter at STEMCON 2025.
Beyond her professional achievements, Tracee is deeply committed to community engagement. She serves as Board Chair for a nonprofit that supports families and as an advisor to another focused on empowering children, while also volunteering as an Ambassador for the Alignable Alliance of North Texas. Through these roles, she actively fosters connections that strengthen and uplift local communities.
Tracee’s work at The Way Up Creative reflects her core belief that great branding starts with a mission to uplift and inspire. She is dedicated to building connections that foster trust and create a positive impact, reaching beyond business into the lives of others.
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